What teams get back
Dave Garcia
Co-CEO and Co-founder, Pensero
Pensero tracks the output, cost and quality of human, AI-assisted and agent work, so Dave sees what a team actually gets back for its AI spend.
Live webinar
Proving ROI on your AI spend
AI is the fastest-growing line item at almost every tech company, and it doesn't behave like the rest of your software. Everyone says it's making the business more efficient. Proving it is harder.
Save your spot
Wednesday 28 October · 17:00 GMT · Live online
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- When
- Wed 28 October, 17:00 GMT
- Where
- Live online
- Joining link
- We'll email it to you before the session
- Date
- Time
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18:00 CET13:00 EDT10:00 PDT
- Format
- Live online, with Q&A
With Dave Garcia, Co-CEO of Pensero, and Brad van Leeuwen, COO of Cledara.
Why this session
AI spend doesn't behave like the rest of your software
It's charged by usage rather than seats, so the old way of budgeting per headcount doesn't work. And the return is even harder to pin down than the cost.
Dave and Brad have each seen one half of this. Brad sees what companies pay for AI. Dave sees what a team actually gets back for it. On 28 October they put the two halves together.
Line itemCharged by
Most of your software
Per seat
Spend moves when headcount moves, so budgeting per head holds up.
AI tools and models
On usage
Spend moves with how much people use it, so budgeting per head stops working.
Return on spendTo be proved
The session
What we'll cover
A practical conversation for finance and business leaders who have to stand behind the AI budget.
Save your spot-
What ‘return’ on AI spend actually means
Looking beyond hours saved to what the business really gets back.
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Connecting what teams deliver to the numbers your board cares about
How to tie the work teams do with AI to figures the board will recognise.
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What to bring to your next budget conversation
The evidence to have ready when AI spend comes up for review.
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Your thoughts and questions
As always, we'll leave time to hear from you and answer your questions live. Send one in advance when you register.
Speakers
Two sides of the same question
What companies pay
Brad van Leeuwen
Co-founder and COO, Cledara
Cledara is Software Subscription Management built for finance, used by more than 1,000 companies in 32 countries, so Brad sees what companies actually pay for AI.
As we scale rapidly, Cledara has helped bring order to our finance operations, making expense tracking and invoice management so much easier
Virender Pratap (VP) SinghCOO at VerbaFlo.ai
Good to know
Questions about the webinar
When is the Proving ROI on your AI spend webinar?
Wednesday 28 October 2026 at 17:00 GMT, which is 18:00 CET, 13:00 EDT and 10:00 PDT. It takes place live online.
Who is speaking?
Dave Garcia, Co-CEO and Co-founder of Pensero, and Brad van Leeuwen, Co-founder and COO of Cledara.
Why is AI spend hard to budget for?
Most software is charged per seat, so it scales with headcount. AI is charged by usage, so spend follows how much people use it, and budgeting per headcount no longer works.
What does ROI on AI spend mean?
It means more than hours saved. The session looks at how to define the return on AI spend, connect what teams deliver to the numbers a board cares about, and what to bring to your next budget conversation.
Can I ask a question?
Yes. There is time for live Q&A, and you can send a question in advance using the registration form on this page.
Join us on 28 October
Wednesday 28 October 2026 · 17:00 GMT · Live online