Canva Buyer's Guide
This guide has been created using Cledara’s data to help software buyers make an informed decision on whether
Canva
is the right solution for their business.
Canva is a graphic design platform that makes it simple for anyone to create stunning visual content. It offers a wide range of templates, images, and design elements, enabling users to craft social media graphics, presentations, posters, and more with its easy drag-and-drop interface.
Overview
Open Pricing Index
Canva's pricing model is accessible, offering various plans tailored to meet the needs of different user groups, from individuals and small teams to larger enterprises. This flexibility ensures that users only pay for what they need.
Plans and pricing
0-50 Staff
Lower Price
Median Price
Upper Price
0-50 Staff
$
126
$
156
$
176
50-150 Staff
Lower Price
Median Price
Upper Price
50-150 Staff
$
120
$
146
$
176
150-250 Staff
Lower Price
Median Price
Upper Price
150-250 Staff
$
123
$
154
$
272
Prices are based on real Cledara data and are stated in as yearly costs in USD. The prices are based on the 25th, 50th, and 75th percentile and will include the full cost (including items such as tax)
Cledara’s Take
Ever since Canva made graphic design accessible to everyone, it has become a main staple of many companies. At Cledara, it is used by 32.7% of our customers.
Canva has made a significant impact on how we approach design work. This tool is widely praised for how user friendly it is. It allows anyone to create content quickly and easily. On top of that, the free version is quite transparent and generous.
It is also important to note that it has not been created for professional designers. If you need a deeper and more complex solution, you’d be better off contracting a platform like Figma, for example. Especially when it comes to video editing. PremierPro or another dedicated software might be the way to go in this case.
To sum it up, Canva is a bit like a Swiss Army knife for design – incredibly versatile and handy for a broad range of tasks but maybe not the best tool for specialized jobs. But if you're looking for something that can handle everything from social media graphics to basic video editing with a low barrier to entry, this is your tool.
What is Canva used for?
Canva is utilized for a wide array of design tasks, making it an indispensable tool for creating professional-looking graphics, presentations, and marketing materials with ease and efficiency.
Use cases
Design creation and collaboration
Streamlines the creation of diverse designs, allowing for teamwork and shared projects.
Multi-use platform
Versatile across digital and print mediums, catering to a variety of design needs.
Collaborative features
Facilitates real-time design collaboration, enhancing productivity and creativity among teams.
Canva main features
- Design suite for creativity
Offers tools for presentations, posters, and social media. - Visual content creation simplified
User-friendly photo and video editors. - Comprehensive template library
A broad selection of design templates. - Collaboration on creative projects
Enables real-time teamwork on designs. - Magic studio with AI tools
AI-powered tools for copy generation and photo editing.
What do people think of Canva?
Compiling reviews from various sources, we've gathered feedback that highlights Canva's impact on its users, reflecting a broad range of experiences and insights.
View on G2 (4.7 stars) View on Capterra (4.7 stars)
Canva Highlights
- Exceptionally user-friendly interface
By design, anyone can pick up Canva and start creating content in a few minutes. - Broad and versatile design capabilities
Canva offers many solutions for different types of assets and mediums, both online and offline. - Effective collaboration tools and template variety
Its many templates and customizations make it easy to create content for different mediums and sizes.
Canva Concerns
- Limitations compared to professional design software
By design, Canva is not meant to be used by professional designers, which is why many of the options and features they need might not be present. - Restrictions in the free version and occasional formatting issues
As it is to be expected, the free version of Canva is quite limiting and some users experience glitches when they’re working on bigger projects.
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Canva faces competition from platforms like Adobe Spark, PicMonkey, Crello, and Snappa, each offering unique features and pricing, catering to different user preferences and design needs.
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