SaaS use in companies is soaring. Last year alone organizations worldwide used an average amount of 110 applications. With more new SaaS products emerging on the horizon, the SaaS market is expected to grow to $716.52 billion by 2028.
Every company has their go-to tools that they rely on every day, and using the right SaaS products can make a huge difference in your business: improve efficiency, save money and reduce friction between teams.
But at the same time, not getting the most out of your software can have adverse effects. In a recent survey by Cledara, 63% of employees think problems with SaaS are damaging their company’s culture.
So is it possible to choose the right tools while protecting your business?
Absolutely! In this article, we provide key insights by giving you a low down on the most popular SaaS tools in 2022, according to our data.
Data Source: Cledara
The data in this article is provided by Cledara in February 2022. As a SaaS Management platform, Cledara sees which SaaS apps are used in businesses, by company stage and geography - across the United States and Europe. In addition, we’re huge advocates on all things SaaS-related and regularly conduct research to determine how companies manage their SaaS subscriptions (including software approval processes, impact on company culture and overall SaaS costs.)
The Top SaaS Companies of 2022
Here are the most used SaaS products among our customers in 2022. Out of the 300 SaaS tools analyzed, we’ve compiled a list of the top 30.
How many software applications from this list does your company use?
1. Webflow
Webflow is a web-based drag and drop tool to build, design and host websites. Webflow’s no-code development platform automatically generates HTML, CSS and Javascript through pre-designed elements and customizable components.
Year founded: 2013
Headquarters: San Francisco, California, USA
2. Github
Github is an open-source community and source code management system for software developers to store, manage and distribute code through Git, a version control system.
Year founded: 2008
Headquarters: San Francisco, California, USA
3. Adobe Creative Cloud
Adobe Creative Cloud is a set of applications and services from Adobe that gives users access to a collection of software used for graphic design, video and photo editing, and web development.
Year founded: 2013
Headquarters: San Jose, California, USA
4. Atlassian
Atlassian is an enterprise software company that creates tools for software development and management, development, task management and document collaboration. Some of Atlassian’s well-known tools include Jira and Trello.
Year founded: 2002
Headquarters: Sydney, Australia
5. Xero
Xero is cloud-based accounting software that connects businesses with their financial data, bookkeepers, advisors and customers in real-time. Other features include VAT returns, bank connections, bank reconciliation and payroll.
Year founded: 2006
Headquarters: Wellington, New Zealand
6. Zoom
Zoom is, well, we all know Zoom all to well don’t we? It’s a cloud platform for video and audio conferencing, chat, and webinars. Zoom is not only used by businesses, but also by individuals in their personal lives.
Year founded: 2011
Headquarters: San Jose, California, United States
7. JetBrains
JetBrains provides a suite of developer tools intended for all stages of software development, such as project management, remote development, test automation and quality assurance.
Year founded: 2000
Headquarters: Prague, Czech Republic
8. MailChimp
Mailchimp is an email marketing platform for marketing teams to automate emails, send newsletters, segment audiences and reach out to their target audience. In addition, marketers can create and host landing pages through MailChimp.
Year founded: 2001
Headquarters: Atlanta, Georgia, USA
9. Slack
Slack is an enterprise software platform designed for teams and businesses of all sizes to communicate effectively through an online messaging application. Users can also join global channels to communicate with others outside their organizations.
Year founded: 2009
Headquarters: Vancouver, Canada
10. Figma
Figma is an interface design tool where users can design websites, mobile app interfaces, prototype designs and other projects. Figma allows teams to collaborate on design projects and exchange ideas.
Year founded: 2012
Headquarters: San Francisco, California United States
11. ClickUp
ClickUp is a project management tool for teams to collaborate on ongoing projects and tasks. Users can assign tasks, create plans, reports, strategies, and host files.
Year founded: 2017
Headquarters: San Diego, California United States
12. Hubspot
HubSpot is a CRM (Customer Relationship Management) platform for marketing, sales, and customer support teams. Hubspot includes multiple features, such as email marketing, list segmentation, landing page builder, paid ad tracking, social media management, and much more.
Year founded: 2006
Headquarters: Cambridge, Massachusetts, United States
13. Microsoft
Office 365 is a suite of productivity tools encompassing Microsoft Word, Excel, PowerPoint and many others. Microsoft still hosts one of the oldest and still most popular application tools to date in 2022.
Year founded: 1975
Headquarters: Redmond, Washington, United States
14. Pipedrive
Pipedrive is a web-based CRM for sales teams to monitor new sales opportunities and visually assign leads to a sales pipeline and funnel. Sales departments can track and follow up opportunities by all stages of the sales cycle.
Year founded: 2010
Headquarters: New York City, New York, USA
15. Notion
Notion is a collaboration platform with markdown support that also integrates tasks, wikis, databases and external sources. Notion is used by companies as a task management tool, knowledge base and virtual workspace.
Year founded: 2013
Headquarters: San Francisco, California, USA
16. Sentry
Sentry is an application monitoring and error tracking software that works across multiple languages and frameworks. The platform tracks errors and crashes from applications in real-time.
Year founded: 2012
Headquarters: San Francisco, California, USA
17. Zapier
Zapier is an online automation tool that connects apps and services. Users can connect two or more apps to automate repetitive tasks without coding or needing developers to build integrations.
Year founded: 2011
Headquarters: Columbia, Missouri, United States
18. Heroku
Heroku is a platform as a service (PaaS) that enables developers to build, run, and operate applications entirely in the cloud and supports several programming languages.
Year founded: 2007
Headquarters: San Francisco, California, USA
19. Typeform
Typeform specializes in online form building and online surveys. Typeform hosts a selection of templates which include different types of surveys, customer feedback forms, polls, quizzes, etc.
Year founded: 2012
Headquarters: Barcelona, Spain
20. Vidyard
Vidyard is a video hosting and management platform for sales and marketing teams. Features include screen recording, personalized messaging and engagement and analytics tools.
Year founded: 2010
Headquarters: Kitchener, Canada
21. CircleCI
CircleCI is a continuous integration and delivery platform that enables development teams to build, test and deploy applications continuously for Linux, macOS, and Android.
Year founded: 2011
Headquarters: San Francisco, California, USA
22. SendGrid
SendGrid is a communication platform for transactional and marketing email. Businesses that use SendGrid’s API can integrate emails into their websites.
Year founded: 2009
Headquarters: Denver, Colorado, USA
23. SEMRush
SEMRush is a tool used by marketers to analyze and optimize their websites. Teams can run SEO audits, track SEO rankings, identify new trends and keywords, and enhance their SEO score and online visibility on search engine sites.
Year founded: 2008
Headquarters: Boston, USA
24. 1Password
1Password is a password manager platform that allows businesses to securely store all their password information in one place while also being able to share confidential information internally.
Year founded: 2005
Headquarters: Toronto, Canada
25. Miro
Miro is an online collaboration whiteboard for distributed teams where users can brainstorm ideas, create workflows, formulate boards and charts, map user stories, etc.
Year founded: 2011
Headquarters: San Francisco, California, USA
26. Calendly
Calendly is an appointment scheduling software that facilitates booking online meetings both internally and externally. Calendly automatically updates users’ schedules across all their calendars to prevent double bookings.
Year founded: 2010
Headquarters: Atlanta, Georgia, USA
27. Intercom
Intercom is an online messaging tool for businesses to communicate with their customers instantly by means of a chatbot. Companies can automate first-line communication, personalize customer messaging and segment by inquiries.
Year founded: 2011
Headquarters: San Francisco, California, USA
28. TravelPerk
TravelPerk is a business travel platform that allows companies to book, manage and pay for corporate travel. TravelPerk also acts as a travel assistant by updating users on travel disruptions, changes or cancelations.
Year founded: 2015
Headquarters: London, United Kingdom
29. Zendesk
Zendesk is a customer service platform for businesses to communicate with their customers via email, SMS, phone, live chat or web. In addition, companies can automate inbound communication and host a knowledge base (such as FAQS) for customers.
Year founded: 2007
Headquarters: Copenhagen, Denmark
30. BambooHR
BambooHR is an HR software for SMEs where employees can request time off, sick leave and access the company directory. Users can also store employee data such as payroll details, personal information and documents.
Year founded: 2008
Headquarters: Lindon, Utah, United States
Top 10 SaaS Outliers of 2022
We also wanted to take the opportunity to shed light on companies that have been founded in the last few years, or in the early seed stages. These companies are becoming more popular among Cledara users in 2022.
These applications represent outliers in our data and therefore may be SaaS companies to watch in the future.
1. Clockify
Clockify is a time tracking software and timesheet application that allows companies to log working hours, track schedules and team activities.
Year founded: 2017
Headquarters: Palo Alto, California, United States
2. Lemlist
Lemlist is an email software and outreach automation tool used by sales teams to personalize cold emails and automate follow-ups.
Year founded: 2018
Headquarters: Paris, France
3. Geo Targetly
Geo Targetly is a geo targeting platform that enables businesses to target their audience by countries, states, and cities. Companies can also redirect visitors to specific landing pages or websites.
Year founded: 2017
Headquarters: Melbourne, Australia
4. Donut
Donut is a software that automatically connects individuals within their organization to help employees get to know each other better. Typically known as “Donut chats,” the software schedules informative meetings between employees, sometimes over an actual donut!
Year founded: 2016
Headquarters: New York City, New York, USA
5. Canny
Canny is a customer feedback management tool that helps teams to collect and manage feedback from their customers. Companies can draw data and analyze feedback to influence product decisions.
Year founded: 2017
Headquarters: San Francisco, California, USA
6. Improver.io
Improver.io is a Chrome extension that allows teams to find personal emails from individuals’ Linkedin profiles.
Year founded: 2018
Headquarters: n/a
7. Airfocus
Airfocus is a product management software that enables product teams to plan, build roadmaps and manage product developments.
Year founded: 2017
Headquarters: Hamburg, Germany
8. Octopus CRM
Octopus CRM is a marketing automation tool that specializes in LinkedIn automation for companies to send automated connection requests and reach target audiences on LinkedIn.
Year founded: 2017
Headquarters: n/a
9. Encharge
Encharge is a marketing automation software that automates emails based on users’ behaviors and activities on a website. Businesses can also onboard new customers on Encharge.
Year founded: 2019
Headquarters: Sofia, Bulgaria
10. Join.com
Join.com is a recruiting software that enables businesses to attract new talent by setting up job ads, hiring workflows and then managing candidates in one place.
Year founded: 2018
Headquarters: Berlin, Germany
Top SaaS Companies to Watch Out for in 2022
So there you have it, Cledara’s list of the top SaaS companies in 2022.
Let us know which SaaS applications your business depends on or if there’s any SaaS you’re keeping an eye out for this year. Email us at hello@cledara.com or for more SaaS insights, sign up for our newsletter below.
