• With executive experience from some of the world’s leading technology companies, Glickman brings extensive experience scaling marketing organisations, which will drive continued growth in 2021
• This follows Cledara’s $3.4m Seed Round announced in December 2020, led by Nauta Capital and participation from existing investors Anthemis
• Powered by a greater awareness for companies to manage their SaaS subscriptions, Cledara grew revenues by more than 24x in 2020

Cledara Limited (“Cledara”), a leader in the SaaS Management market, has appointed Rob Glickman as Chief Marketing Officer.

As CMO, Glickman will manage all aspects of marketing including go-to-market strategy, demand generation, brand, product and partner marketing.

Glickman brings with him more than 20 years of marketing experience, both from leading technology companies and Silicon Valley based startups.  Prior to joining Cledara, his last full time role was as CMO of Treasure Data, where he led and scaled global marketing for the enterprise SaaS Customer Data Platform and led them to their acquisition by ARM, in what was the company’s largest acquisition to date. Since then he has held interim CMO positions at Veem, a leading B2B payments network, SME neobank Wise and Airbase, a US-based spend management platform backed by Bain Capital and First Round Capital.

Rob joins on the heels of a very successful period for Cledara, which recently closed the largest seed round in 2020 for a female-founded fintech in the UK and being named among the 2020 Fintech50 alongside companies including Revolut, Monzo and Railsbank.

The subscription economy has afforded companies amazing flexibility, cost benefits and time to market to grow faster” said Glickman. “The flipside to this startling growth of SaaS over the past decade is the wasted time, money and business risk associated with chaotic spend across teams that increasingly flies under the radar. I’m thrilled to join the team at Cledara to help companies take control of their software spend so they can focus on what really matters - serving their customers”

Cristina Vila, Founder and CEO of Cledara, said: “Companies across the UK and Europe already use Cledara to purchase millions of dollars of SaaS every month. We are excited that Rob has joined the team to help us define the SaaS Management category for companies around the world.”

About Cledara

Cledara is the all-in-one SaaS purchasing, management and compliance for companies. We combine management tools for teams with a payments platform to deliver a solution for dynamic teams working in the subscription economy.

Cledara was part of the 2019 cohort of Techstars London. We were named SaaS Startup of the Year 2018 by SaaStock, Europe’s largest SaaS conference, one of the top 5 female-founded enterprise SaaS companies outside of the US by Melinda Gates’ Pivotal Ventures and M12 and part of the 2020 FinTech50. Cledara is powered by the Cledara Card, a virtual Mastercard that can be issued in 28 countries. Find out more at www.cledara.com.

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