This guide has been created using Cledara’s data to help software buyers make an informed decision on whether
Google Tag Manager
is the right solution for their business.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update tracking codes and related code snippets collectively known as "tags" on your website or mobile app. The primary function of GTM is to manage the deployment of various analytics and marketing tags without the need to modify the coding of your site.
Prices are based on real Cledara data and are stated in as yearly costs in USD. The prices are based on the 25th, 50th, and 75th percentile and will include the full cost (including items such as tax)
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Alternatives to Google Tag Manager, include Amplitude, Splunk, Adjust. Google Tag Manager's popularity is low compared to the alternative options.