Hotjar provides website heatmaps and behavior analytics tools. It helps businesses solve the problem of understanding their website visitors' behaviors and preferences. With Hotjar, businesses can analyze user interactions, identify areas of their website that get ignored, and determine which elements drive sales and signups. The product offers features such as heatmaps, which visualize user behavior on the website, and recordings, which allow businesses to watch real user sessions to find and fix conversion blockers.